The biggest challenge in health care today isn’t determining the behaviors we want people to change or the screenings we want them to obtain. It’s getting patients motivated to comply.


People today often spend more time shopping for a new pair of shoes than searching for the right doctor. They lack the desire to obtain preventive care when they’re feeling fine, or to get a screening that might reveal an unwanted result.

We cannot approach patients like we approach consumers looking to purchase retail items. Yet we often see this in the current healthcare environment. It’s not working. Let us help you make the transition from existing patients to engaged patients by transforming your communication.